Get your glow on now

Feel confident with a smooth base that locks makeup in place. Getting started is simple and provides instant radiance, so you can enjoy a fresh look with total ease.

Radiant Dewy Skin Grip

It glides on clear to instantly smooth dullness.
The gel feels so satisfyingly sticky under your fingertips.
It grips every layer of product for a flawless hold.
Your face catches the light with a soft dewy finish.

Warm it between fingertips to melt into your skin.
It feels like a gentle breath of freshness.
Your complexion looks bright, even, and ready.

10.000+ Happy Customers

See how morning routines have shifted

Daily commuters and busy professionals share how this base changes their morning makeup application forever.

Found a peaceful morning rhythm before heading into the office.

Simplified the transition from skincare to makeup with a seamless grip.

Trusted this clear gel to keep a glowing look all workday long.

*Based on self reported results from 286 customers who used Poupette™️ E.L.F Power Grip Primer + 4% Niacinamide, Gel Based. consistently over a 3-month period.

The Dewy Grip Glow

Pat this clear gel over skin to lock makeup in place.Feel the cooling texture melt into your cheeks with warmth.It leaves a quietly radiant finish beneath your foundation.Your face feels ready for the busy morning ahead.

Your brightest morning skin starts here

We turned our favorite sticky primer into your new secret weapon for makeup that stays fresh all day.

Daily Ease

Set your look in seconds so you can head out faster.

Pure Radiance

Niacinamide helps brighten dullness for a healthy, glowing complexion.

Dewy Finish

The cooling gel melts into your skin for seamless application.

Confident Wear

Trust our gentle formula to grip your makeup until home time.

Why Your Morning Routine Needs This

Unlike standard primers that sit on the skin, our formula melts in to brighten your tone. It creates a smooth, dewy canvas that locks your makeup in place until you get home.

 
 
Our product
Others
Skin brightening
Makeup grip
Dewy finish
Oil control
Even tone
Vegan formula

See what everyone is loving

Join thousands of glowing customers who make this their essential first step every single morning.

I never skip this before work. It makes my skin look so bright and fresh even on those early mornings when I am totally exhausted.

Sarah

It feels so good to use something that is actually kind to my skin while making my makeup stay put perfectly all day.

Elena

Super sticky in the best way possible. My makeup does not budge and my skin tone looks so much more balanced.

Maria

You can tell the ingredients are quality because my skin feels hydrated and happy all day long. It is the best way to start my makeup routine without any fuss or extra steps.

Sophia

I appreciate that it is vegan and uses good ingredients. It melts into my skin so easily and makes such a big difference in how my foundation blends.

Victoria

Finally found a primer that actually keeps my makeup in place all day long without feeling heavy or greasy on my skin.

Maya

I really like how this evens everything out before I start my makeup. It is the perfect little boost of brightness I need before my long work meetings.

Rachel

Perfect for my busy mornings. It makes my skin feel prepped and ready for makeup in just a few seconds.

Sam

Such a relief to find something that controls oil and keeps my makeup fresh through busy work days. I am absolutely obsessed with the finish.

Leah

If you struggle with makeup wearing off, you need this. It is a total essential for my morning routine and I can not imagine skipping it.

Fiona

Love the way this melts in when I pat it on. It creates such a pretty base for my foundation. Truly a staple in my routine.

Chloe

Honestly, the grip is real. My blush and foundation look exactly the same at five o clock as they did when I walked out the door at eight. Plus, the dewy finish is just gorgeous and gives me such a healthy look for daily wear without being shiny.

Olivia

I love that it goes on clear. No weird tint, just a lovely glow that makes me look wide awake for work every single day.

Bianca

My morning makeup feels incomplete without this now. It just gives that extra lasting power I need for a long day.

Grace

This has completely changed how my makeup sits on my face. No more patchy foundation by lunch time and the glow is just so natural and pretty for the office.

Jessica

It is such a game changer for my morning prep. Just a quick pat with my fingertips and my base is ready for the day.

Taylor

My go-to primer now. It really helps with my dull skin and keeps everything looking smooth from morning coffee to my evening commute.

Nina

Gives me such a nice, dewy look that is perfect for the office. I feel so much more put together when I wear this.

Ava